Branding, Broadcast & Social

I commissioned the key art for this Tony® Award winning musical from illustrator Lou Beach using JibJab-esque characters featuring the image of the show’s star, Jefferson Mays. Produced TV consisted of both live action and animated spots throughout the course of the show’s run. A radio spot evoked a different type of humor than the show, and delivered top notch results. I also produced a “mini” version of the show at the theater to educate consumers online.