Spots indicated with (**) indicate that I also produced the vocal/music recording.
New York, New York - “Be a Part of It” This :90 music video featured the show’s large cast and some new music by theater legends John Kander and Lin Manuel Miranda (and NYC’s most familiar song).
Role: Director of Production, AKA
Parade - “Not Over Yet”
This powerful music video features the soaring (live!) vocals of Ben Platt and Micaela Diamond. The video was cutdown to :30 for more traditonal ad placements.
Role: Director of Production, AKA
Hell’s Kitchen - “Piano”
Alicia Keys’ Broadway musical debut puts the prolific NYC neighborhood front and center, and we see life reflected in a piano.
Role: Director of Production, AKA
SWEAT - “Quotes” This :15 spot was shot on location at the famous West Village bar, Kettle of Fish, which proved to be the perfect atmosphere to help evoke Lynn Nottage’s Broadway debut and Pulitzer Prize winning play.
Role: Executive Producer, SpotCo
BRONX BOMBERS - “Locker Room”
This pair of spots were produced (shot in the same day) for Eric Simonson’s last play in his sports play trilogy on Broadway.
Role: Sr. Producer, SpotCo
BRONX BOMBERS - “My Yogi”
<— What I said over there…
Role: Sr. Producer, SpotCo
KING KONG - “Pre-Open :15 TV”
This show’s TV spot had to have as big of an impact as the ape itself, while focusing on the story of Ann Darrow.
Role: Sr. Producer, SpotCo
LONG DAYS JOURNEY INTO NIGHT - “Pre-Open :15 TV”
When it came to shooting a TV spot for Eugene O’Neill’s magnum opus, I found the perfect location in Yonkers, NY. If you blink, you’ll miss the mannequin in the dress standing in the doorway in the spot.
Role: Sr. Producer, SpotCo
ON THE 20TH CENTURY - “All Aboard :30 TV”
This TV spot involved lots of costumes, props, champagne and a model train.
Role: Sr. Producer, SpotCo
THE LAST SHIP - “Whatta We Got :30 TV”
Shot in 1 day on location at the Brooklyn Navy Yard, this new musical written by Sting deserved nothing less for its Broadway launch.
Role: Sr. Producer, SpotCo
NO MAN’S LAND/WAITING FOR GODOT - "Bodies In Motion”
The spot for this once-in-a-lifetime theatrical event had to be as exciting and different as the plays themselves. A green screen shoot and carefully executed after effects made this a memorable spot!
Role: Sr. Producer, SpotCo
**WEST SIDE STORY - “Fence”
An electrifying show deserves an electrifying spot. Shot over 2 consecutive days, this spot was a combination location and in-theater shoot.
Role: Sr. Producer, SpotCo