Branding, TV & Social Media

This campaign was introduced with a series of colorful and whimsical photo portraits to evoke Amelie’s quirky and free-spirited nature. The TV spot used live action from the photo shoot and stop motion of the key art. The teaser videos were rolled out in social media to reveal the campaign prior to the full campaign launch. Photography: Juco, Editing and Motion Graphics: Anna Mercado Blazic, Motion: Micah Joel