Branding, Broadcast, Digital & Outdoor

Being the longest running American musical on Broadway, the show has had numerous celebrities and celebrations--which means lots and lots of updates to all of the deliverables throughout the show's history. Below is a sample of the projects I produced for the campaign.

20th Anniversary Branding

This Broadway institution owned its status as a worldwide hit by shooting its 20th anniversary campaign with a vintage Beech 18 aircraft. The Anniversary Video was compiled of photos showcasing the trail of celebrities that have starred in the show. The video appeared on the 2016 Tony Awards broadcast.
Photography: Max Vadukul
Editing: Andy Bond/SpotCo

Brandy – Digital & Print

In 2015, Grammy Award winner Brandy joined the cast of this long running hit revival. The set of spots, referencing the glamour and style of the show, aired online. The photography was shot on the same day.
Photography and Motion: Jason Bell, Editing and Motion Graphics: Anna Mercado Blazic/SpotCo

Various Print & Radio Campaigns

“Always Chicago” Campaign

A brand refresh in 2013 encompassed photography, TV and outdoor. The photos and motion were shot on the same day. Photos and Motion: Jason Bell.