Branding, Broadcast & Video

I produced all of the creative assets for the show since it’s announcement to Broadway. The show’s Broadway arrival was revealed in a super-sized ad campaign, where I commissioned designers Olly Moss, Laurent Durieux and Francesco Francavilla to create three separate posters for the show. In late summer, the show introduced their leading lady, Christiani Pitts, in a highly choreographed music video that was shot over one day around various locations in NYC. A few weeks later, the TV commercial was on air to announce the show’s fall arrival.
Production: SpotCo/Pirate Shark Dinosaur Editing: Craig Shaloiko